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New Demandbase CEO Discusses Pivot From ABM Evangelism To Category Definers
While ABM has been widely adopted within B2B marketing and its awareness is higher than ever, new research…
Industry News December 4
Uberflip Acquires SnapApp To Bolster Demand Gen Capabilities
Uberflip, a cloud-based content experience platform, has acquired lead qualification platform SnapApp. Terms of the deal were not…
Industry News December 4
3 Sales Lead Management Horrors To Avoid
Until recently, sales lead management was purely a numbers game – call enough prospects and if you spread…
Demanding Views December 3
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
