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To Boost Market Development Fund Utilizations, Dig Deeper Into Channel Data

To Boost Market Development Fund Utilizations, Dig Deeper Into Channel Data

The allocation of market development funds (MDF) to channel partners is a common component of most vendors' indirect…

Industry News June 3
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B2B Companies Implement Chief Partnership Officers To Drive Growth

B2B Companies Implement Chief Partnership Officers To Drive Growth

B2B marketing teams are under pressure to provide digital, personalized experiences to reach audiences across the entire customer…

Demanding Views June 2
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6sense Achieves Sales Goals With Customer-Centric Onboarding Videos

6sense Achieves Sales Goals With Customer-Centric Onboarding Videos

6sense, the account-based orchestration platform, had aggressive sales goals to achieve the growth at the scale it desired.…

Case Studies June 1
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Campaign Optimization Series
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Strategy & Planning Series