ADVERTISEMENT

The Latest

Filter By Topic

Filter by Types

ABM ABM Leadership Alliance Accountbased marketing Demandbase ITSma research Rob Leavitt ROI
New Research: 45% Of Marketers Double ROI With ABM

New Research: 45% Of Marketers Double ROI With ABM

Seventy-seven percent of B2B marketers believe ABM has driven greater success with their target accounts and 45% have…

Industry News November 28
Tear Down Data Silos: Common Challenges To Data Activation & Opportunities To Drive Better Results

Tear Down Data Silos: Common Challenges To Data Activation & Opportunities To Drive Better Results

New research from Dun & Bradstreet shows that 82% of B2B marketers said managing the volume, variety and…

November 28
acquisitions Forrester George Colony Richard Eldh SiriusDecisions
Forrester And SiriusDecisions To Combine Forces In $245M Acquisition

Forrester And SiriusDecisions To Combine Forces In $245M Acquisition

Forrester announced plans to acquire SiriusDecisions in a cash deal valued at $245 million. The deal is expected…

Industry News November 27
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series