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Time To Hit Reset On B2B Campaign Creation To Focus On Business Outcomes Over Sign Ups
There was a time in the not-too-distant past when the goal of B2B campaigns was simply and almost…
Blog April 17
Drift CEO Discusses Conversational Marketing, New Marketo Integrations & Ongoing Consumerization Of B2B
B2B business has a bad reputation for continuing to push traditional, lengthy, inhuman sales cycles on its prospective…
Industry News April 17
LeadGenius Taps Former EverString CEO As New COO
LeadGenius, a B2B contact and account data provider, named Santosh Sharan as its new Chief Operating Officer.
Industry News April 17
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
