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buyer experience content analytics content marketing content strategy Elle Woulfe PathFactory
B2B Marketing's Big Blindspot: PathFactory VP Shares Inside Look At How To Uncover And Address Disconnects In Buyer Experiences

B2B Marketing’s Big Blindspot: PathFactory VP Shares Inside Look At How To Uncover And Address Disconnects In Buyer Experiences

Nothing turns off a buyer more than a disjointed, complex experience with a B2B brand. According to our…

Industry News August 13
CRM Postie prospecting retargeting
Postie Offers End-To-End Platform For Direct Mail Management, Optimization

Postie Offers End-To-End Platform For Direct Mail Management, Optimization

Postie is a platform that aims to automate and simplify direct mail marketing. It is designed to help…

Solution Spotlight August 13
ABM Accountbased marketing MRP myths
3 Account-Based Marketing Myths: Debunked

3 Account-Based Marketing Myths: Debunked

I've recently seen marketers declaring account-based marketing a failure and have been taken aback by the idea. Failed…

Demanding Views August 10
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