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PathFactory Looks To Bridge Marketing & Sales Gap By Arming Teams With Content Consumption Data
PathFactory aims to remove friction for the B2B buyer by enabling them to easily connect with the right…
Solution Spotlight April 1
Multi-Touch Attribution And Ad Spend: What SMB Marketers Need To Know For Success
Any small business owner is no stranger to the difficult question: what do you do with your marketing…
Demanding Views March 29
Oracle Exec Discusses Marketing Cloud Updates, DataFox Acquisition & Blurring The Line Between B2B & B2C
During its Modern Customer Experience conference, Oracle unveiled new features for its Marketing Cloud. The updates to Oracle…
Industry News March 27
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Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
