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B2B buyers B2B consumers B2B Marketing Exchange B2BMX19 customer centricity Forrester Research Steven Casey
#B2BMX Insights: Shifting Power To B2B Consumers Requires Focus On Helping, Not Convincing

#B2BMX Insights: Shifting Power To B2B Consumers Requires Focus On Helping, Not Convincing

Innovations in the B2B marketplace are endless. Most commonly, innovating means putting more control in the buyer's hands.…

Industry News March 1
B2BMX19 customer centricity David Meerman Scott fandom
#B2BMX Keynote: David Meerman Scott On How B2B Businesses Can Cultivate Fandom Within Digital Chaos

#B2BMX Keynote: David Meerman Scott On How B2B Businesses Can Cultivate Fandom Within Digital Chaos

Digital disruption has its perks for businesses. It has given companies the opportunity to engage with audiences in…

Industry News February 28
funding funding round Sendoso
Sendoso Secures $10.7M In Series A Funding

Sendoso Secures $10.7M In Series A Funding

Sendoso, a direct mail platform, has raised $10.7 million in a round of Series A funding, which brings…

Industry News February 27
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