by David Ashe | Feb 3, 2026 | Demanding Views
I’ve spent years coaching sales teams, but it wasn’t until I stepped into a neuroscience study that I saw—literally on a brain scan—how people respond differently to human and artificial intelligence (AI) feedback. The research, conducted by Allego with neuroscientist...
by James Hickey | Feb 3, 2026 | Blog
The B2B Marketing Exchange (B2BMX) is the event for marketing and sales practitioners looking to reimagine their approaches to revenue generation. For more than a decade, B2BMX has been the go-to destination for professionals seeking to navigate the complexities of...
by James Hickey | Feb 3, 2026 | News Brief
As artificial intelligence (AI) adoption accelerates, a new survey from video platform Animoto finds marketers risk alienating audiences when AI-generated content outpaces what viewers actually want— authentic storytelling Overall, nearly 83% of consumers in the 2026...
by James Hickey | Feb 2, 2026 | News Brief
B2B tech content marketing officers (CMOs) are resetting their strategies due to the diminishing effect of traditional brand influence tactics. In a report from 3Thinkrs’ titled, ‘How to Win Influence in B2B tech: A CMO’s Marketing and Communications Playbook for...
by James Hickey | Feb 2, 2026 | Blog
Traditional funnels are imperfect. Privacy rules have changed what demand teams can actually see. And leadership still expects clear proof that marketing is driving real pipeline. This is occurring as buyer behavior keeps shifting underneath it all. Josh Baez, Sr....
by James Hickey | Feb 2, 2026 | Feature
Benedict Evans, a renowned independent analyst and thought leader in the tech industry, is set to captivate audiences at the upcoming B2BMX 2026 with his keynote, “AI Eats the World.” Known for his ability to distill complex technological trends into...
by Matt Bartels | Jan 30, 2026 | Demanding Views
As we head into 2026, the media industry faces a unique set of challenges in sales compensation. Media organizations must navigate aligning pay for performance and balancing increasingly integrated portfolio sales while developing compensation programs that can flex...
by James Hickey | Jan 29, 2026 | News Brief
Leading B2B marketing services partner Pipeline360 has launched Ads360, a next-generation advertising solution to turn B2B media investment into measurable demand and pipeline impact. Powered by the company’s intelligence layer, Ads360 unites audience intelligence,...
by James Hickey | Jan 29, 2026 | News Brief
beehiiv Names Preeya Goenka CCO, Dan Krenitsyn COO beehiiv, the newsletter-first operating system for the content economy, announced the promotion of two executives: Preeya Goenka to Chief Customer Officer and Dan Krenitsyn to Chief Operating Officer. The leadership...
by James Hickey | Jan 29, 2026 | Case Studies
Semrush, a leading online visibility management SaaS platform, was at a crossroads with its proprietary affiliate management platform. Initially developed in 2009, Semrush’s in-house platform was at the time state-of-the-art, featuring a first-click attribution model...
by James Hickey | Jan 28, 2026 | Blog
For decades, the relationship between sales and marketing has been famously fraught with tension. Sales complains that leads are weak; Marketing insists that Sales isn’t following up properly. But if you dig deeper into these arguments, you usually find a common...
by James Hickey | Jan 28, 2026 | Feature
Digital discoverability is undergoing its most significant transformation in decades, with large language models (LLMs) and artificial intelligence (AI)-driven answer engines reshape how B2B buyers find information, the traditional goal of ranking first on a search...
