Demand Gen Report
Ready to Target Buying Groups? Take a Systematic Approach
A hot trend in B2B marketing is to identify all of the stakeholders or decision makers and market to the entire group with relevant campaigns. Forrester estimates that for B2B purchases,...
Latest Posts
Samba TV Extends Samba AI To Holistically Measure ROI From Paid Media
Samba TV, a provider of TV technology for audience data and omniscreen measurement, unveiled a new capability for its artificial intelligence (AI) portfolio — Samba AI — that's designed to enable…
Industry News January 5AgencyAnalytics Unveils ‘Labs’ Functionality
AgencyAnalytics, a provider of automated client reporting solutions for marketing agencies, introduced its Labs functionality, which seeks to deliver new tools to customers.
Industry News December 13New Salesforce Research: 51% Of Marketers Leverage Gen AI, But Majority Are Still In The Experimentation Phase
ChatGPT celebrated its first birthday on Nov. 30 and, after a meteoric launch, B2B marketers are experimenting with and implementing the technology to automate the more mundane aspects of their…
Industry News December 12





















