Demand Gen Report

New AI-Powered Adaptive Identity Resolution Offered by Hightouch

Hightouch has rolled out a new tool that will ensure customer data produces usable profiles that adapt to different use cases. Adaptive Identity Resolution is aimed at brands that struggle...

DemandScience Launches Digital Audiences for Multi-Channel Account- and Persona-Based Targeting

News Brief

Businesswoman accountant using a calculator, graphs, and charts to analyze market data, balance sheets,accounts,and net profits in order to plan new sales strategies.

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Using Convoso's rich suite of call center solutions, Medigap Life has been able to boost revenue growth, increase contact rates and reduce leaked voice mails to support sales efforts.

Medigap Life Boosts Revenue Growth by 300% with Enhanced Call Center Solutions

Medigap Life is one of the nation’s top insurance agencies that focuses on Medicare insurance products. Thousands of individuals and families work with the company’s highly specialized agents to compare…

Case Studies February 6

Two creative Asian young women stand using the concept Consult guidelines together write on the board Note paper on the glass wall online marketing strategy Income calculation Company performance.

Crafting Compelling Content Narratives: Moving Beyond Branding to Audience-Centric Storytelling

Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine Elliot appears to have cracked the code. In a recent episode of the…

Feature February 5

%%excerpt%% A new survey of 200 marketing executives from Sitecore confirms that AI, automation and personalization are top-of-mind for website updates and improvements.

Survey: Marketing Leaders Prioritize Personalization, Automation for Website Updates

What’s driving the next wave of website experience? It should come as no surprise that automation and personalization are at the top of the list for 200 marketing leaders in the U.S.,…

News Brief February 4