by Christina Bottis | Jan 13, 2026 | Demanding Views
Outpace Competitors in 2026 B2B marketing today is defined by potential. But for most teams, the friction from internal silos and slow approvals is killing momentum. With 89% of teams reporting that internal breakdowns impact revenue, go-to-market (GTM) teams must...
by James Hickey | Jan 13, 2026 | News Brief
2X recently acquired The Kiln, a top-performing Clay partner with deep expertise in go-to-market (GTM) engineering services. This acquisition expands 2X’s capabilities from marketing execution to complete GTM orchestration, making it one of the first...
by Paul Bell, President of 33Across | Jan 12, 2026 | Demanding Views
Why Online Publishers Must Embrace Agentic AI — Before It Truly Arrives Progress is the only constant for publishers. The newsstand preceded the radio dial, which begat the TV guide, which was unseated by the search engine and, ultimately, the algorithm. Throughout it...
by James Hickey | Jan 12, 2026 | Blog
In a moment when every B2B growth strategy is being reshaped by automation, data, and intelligence, clarity has never mattered more. That’s why we’re excited to announce that Benedict Evans, one of the most trusted and influential independent analysts in technology,...
by James Hickey | Jan 12, 2026 | News Brief
DemandScience has recently unveiled a report that shows the extent that misleading marketing campaign metrics and over-complicated MarTech stacks are affecting businesses’ bottom lines. In their The 2026 State of Performance Marketing: Exposing the Marketing Data...
by Ross Meyercord | Jan 9, 2026 | Demanding Views
The Algorithm Economy: Why Your Demand Generation Strategy Is Missing the Real Buyer There is a seismic shift underway in demand generation, and many marketing leaders are scratching their heads on how to move forward. Buyers used to rely on search engines to discover...
by Mario Peshev, DevriX | Jan 8, 2026 | Demanding Views
The Revenue Generating, Unifying Force Your Team Needs for 2026 Where the economy is headed is anyone’s guess. Are we in an artificial intelligence (AI) bubble that’s poised to pop? Will persistent inflation curb consumer spending? Will geopolitical turmoil stifle...
by James Hickey | Jan 8, 2026 | Case Studies
In early 2025, the market narrative within the conversational artificial intelligence (AI) space shifted heavily toward agentic AI, and media attention clustered around high-profile founders and hype. This dynamic had the potential to influence PolyAI’s ability to...
by Marie Aiello, SVP of Client Services, ContinuumGlobal | Jan 7, 2026 | Demanding Views
The Year Human Intelligence Becomes the Marketer’s True AI Advantage For all the talk about artificial intelligence (AI) revolutionizing marketing, 2025 taught us a critical truth: efficiency doesn’t equal intelligence. Many organizations saw faster turnarounds and...
by James Hickey | Jan 7, 2026 | Blog
In a moment when every B2B growth strategy is being reshaped by automation, data, and intelligence, clarity has never mattered more. That’s why we’re excited to announce that Benedict Evans, one of the most trusted and influential independent analysts in technology,...
by James Hickey | Jan 7, 2026 | Feature
Many B2B leaders view Facebook as a digital playground— a place for personal updates rather than professional decisions. However, treating this platform solely as a social hub is a strategic misstep. Success in the modern B2B landscape requires precision, not just...
by Loreal Lynch, CMO at Jasper | Jan 6, 2026 | Demanding Views
2026: The Year Marketing Becomes an AI-Orchestrated System Marketing has always moved fast, but artificial intelligence (AI) has changed the rhythm entirely. Its influence is no longer hypothetical; it’s reshaping how teams work, how campaigns form, and how quickly...
