by Sanjay Varnwal, Co-Founder & CEO, Spyne | Dec 26, 2025 | Demanding Views
Over the past few years, the automotive retail business has quietly become one of the most advanced testing grounds for artificial intelligence (AI)-driven sales and marketing. Dealerships that once relied on walk-ins and phone calls are now using intelligent systems...
by Er Jia “CJ” Jiang, Co-Founder and VP Growth & Operations at Redcar | Dec 23, 2025 | Demanding Views
AI Has Flattened the GTM Playing Field: What 2025 Taught Us – and What 2026 Will Demand By 2025, one thing became undeniable: artificial intelligence (AI) stopped being a “tool” and became an operational layer. Nowhere was this more visible than in how startups and...
by James Hickey | Dec 23, 2025 | Blog
In 2025, Demand Gen Report sought the input from our readers on what was really going on in the industry. We published four surveys that examined the impacts artificial intelligence (AI) was having on the industry, how to drive business through growth, and attending...
by James Hickey | Dec 22, 2025 | Blog
The B2B marketing landscape is constantly evolving, and staying ahead of the curve is no longer just an advantage— it’s a necessity. This year, Demand Gen Report has released a collection of in-depth analyses that map out the future of the industry. These...
by James Hickey | Dec 22, 2025 | News Brief
Cvent, a meetings, events, and hospitality technology provider, has acquired Goldcast, a video content platform built for B2B webinars and events. This acquisition combines Cvent’s scale with Goldcast’s AI-powered capabilities, allowing marketing teams to instantly...
by Keith Turco, Madison Logic CEO | Dec 22, 2025 | Demanding Views
Why a Performance-First Mindset Will Define the Next Era of ABM After several years of volatility in budgets, buyer behaviors, and technology, B2B marketing enters 2026 at a pivotal moment. The era of “brand-first and measurement-later” is over. So is the era of...
by Adam Landis, Head of Strategic Growth, Branch | Dec 19, 2025 | Demanding Views
Marketers Were Blind to AI in 2025. In 2026, It’s Back to Basics Marketing operates a predictable loop: measure performance, optimize based on data, repeat. But in 2025, we’ve watched the fastest-growing technology adoption in human history unfold while our ability to...
by Bill Walsh, Mediafly CEO | Dec 18, 2025 | Demanding Views
Why the Future of Sales and Revenue Enablement Hinges on Predictive Analytics Taking a data-driven approach to sales and revenue enablement is not a new idea. For years, companies have leveraged data to understand what their customers are doing, customize sales...
by James Hickey | Dec 18, 2025 | Blog
This is the final week to take the 2026 Database Strategies & Contact Acquisition Benchmark Survey. Don’t miss your opportunity to contribute your insights and help shape the benchmarks that will guide B2B data strategies in the coming year. Many B2B marketers are...
by James Hickey | Dec 18, 2025 | Case Studies
Effectively allocating a marketing budget is like directing a complex supply chain. Every dollar must be routed to the right place at the right time to maximize impact. For a company in the healthcare industry, this meant managing a $1.4 billion marketing budget...
by Patrick Shea - CoFounder - AdDaptive | Dec 17, 2025 | Demanding Views
AI Won’t Replace Marketers, But It Will Redefine Their Jobs Ask a marketer about artificial intelligence (AI) and you’ll hear that it’s going to revolutionize everything overnight … or it’s overhyped technology that can’t deliver on its promises. The reality, as with...
by Adam Tanguay, Head of Growth, Jordan Digital Marketing | Dec 16, 2025 | Demanding Views
Understanding Reddit’s Organic Optimization Potential – And Risks Three for the price of one – that’s essentially what brands successfully optimizing their Reddit presence have earned themselves in the realm of organic discovery in 2025. Why? Reddit, once known as the...
