by Kim Zimmermann | Jan 31, 2020 | Financial News
ActiveCampaign, a provider of customer experience automation (CXA) solutions, raised $100 million in a Series B growth round. According to company officials, ActiveCampaign plans to use the funding to develop the CXA category through product innovations while...
by Brian Faussette | Jan 29, 2020 | Solution Spotlight
Powered by ML Data Cloud, Madison Logic’s ML Platform features Journey Acceleration™ designed to streamline funnel management and empower marketers to approach ABM more effectively. By providing marketers with the right first- and third-party...
by Alicia Esposito | Jan 29, 2020 | Blog
We know that the content marketing landscape is more competitive than ever. It’s not just that there’s more content; it’s the fact that a lot of the content is exceptional. It’s relevant, compelling, even creative. Our goal for the Killer...
by Brian Faussette | Jan 29, 2020 | Industry News
Invoca and Tealium announced a strategic partnership designed to enable organizations to combine customer data and conversational analytics insights in real time to better inform contact center interactions and optimize caller experiences. The...
by Klaudia Tirico | Jan 29, 2020 | Industry News
Brainshark, Inc., a data-driven sales readiness platform vendor, and TopOPPS, a provider of AI-based sales pipeline management and forecast predictability solutions, have formed a strategic partnership to offer integrated platforms for sales management....
by Klaudia Tirico | Jan 28, 2020 | Industry News
True Influence, a provider of marketing, sales and demand generation solutions, has launched the True Influence Marketing Cloud, a digital marketing platform designed to connect data and customer experiences to help marketing and sales teams understand, acquire and...
by Brian Faussette | Jan 28, 2020 | Industry News
Digital Pi, an agency focused on marketing automation consulting services in the B2B sector, has been acquired by the Dentsu Aegis Network, a global agency network. Digital Pi will join Merkle, a data-driven performance marketing agency, as an extension of...
by Klaudia Tirico | Jan 28, 2020 | Industry News
Triblio, an ABM company, has launched “Ask an ABM Expert,” a series of short, educational videos that aim to answer key questions about ABM and modern B2B marketing. Premiering today, the first season is hosted by the company’s Chief Customer Officer Andrew...
by Kim Zimmermann | Jan 27, 2020 | Industry News
ZoomInfo, a provider of market intelligence solutions, released two mobile applications to support the growing demand for remote access to B2B data. ZoomInfo’s free application, CommunitieZ Go, is designed to help users access a search tool to find contact and...
by Elizabeth Cholawsky, HG Insights | Jan 26, 2020 | Demanding Views
The most successful companies have a strategic plan that includes a clear view of which markets they will serve and why. This may sound simple on the surface, but how your organization selects which markets to pursue has tremendous implications for managing and...
by Klaudia Tirico | Jan 22, 2020 | Industry News
DemandGen International, Inc. has appointed best-selling author and marketing thought leader Carlos Hidalgo as its new Chief Strategy Officer. In his new role, Hidalgo will be tasked with helping DemandGen’s enterprise clients develop and implement their digital...
by Klaudia Tirico | Jan 22, 2020 | Solution Spotlight
Optimizely’s Performance Edge, powered by Cloudflare Workers, is designed to provide the fast web experiments by moving key experimentation execution from the browser to the edge, aiming to help brands easily run more web experiments without compromising site...
