Demand Gen Report

Decision Confidence Index from Haus A marketer using customer segmentation tools, reviewing demographic data and insights, digital marketing environment

Haus Survey: Half of Marketing Leaders Can’t Explain ROI Measurement

Senior leaders overwhelmingly believe marketing drives growth. But when it comes to explaining how marketing is measured and defending budget allocation decisions in the boardroom, only half of senior marketing...

Day 2 #COSeries Human resources manager reviewing employee database and hiring shortlist interface

Netline, Docket Headline Day 2 of the 2026 Campaign Optimization Series (#COSeries)

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Latest Posts

Person holding a digital marketing funnel with icons of digital marketing elements for the Concept of converting sales process prospects into customers.

SalesboxAI Launches AI-Powered Agents to Help Sales Teams Identify and Activate Buying Groups

SalesboxAI, a provider of AI-driven B2B marketing and sales solutions, has launched a new AI-powered solution designed to help businesses identify anonymous web visitors, uncover entire buying groups and engage…

News Brief February 24

Nooks and LeadIQ Partner to Enhance Mobile Data Accuracy for Sales Teams

Nooks and LeadIQ are bringing mobile data validation and enrichment capabilities to the Nooks AI Sales Assistant Platform (ASAP). Through this new partnership, the companies are helping sales teams improve…

Industry News February 24

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Scale Smarter, Not Harder: Adapting Your B2B Buyer Journey in 2025

If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when sales teams controlled…

Demanding Views February 21