by James Hickey | Mar 31, 2026 | News Brief
B2B buyers consume content across multiple platforms at all hours of the day. A rigid, single-channel strategy simply falls short of reaching these buyers. To that end, a new social media platform is risiing in importance for B2B marketers to reach buyers: Snapchat....
by James Hickey | Mar 30, 2026 | News Brief
Informa TechTarget recently announced the launch of two new content strategy solutions: the AI Visibility Audit and the GEO (Generative Engine Optimization) Topic Planner. Designed as part of a strategic partnership to help businesses succeed in the artificial...
by James Hickey | Mar 30, 2026 | Blog
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a new playbook. To help marketers navigate this new reality, NetLine’s...
by James Hickey | Mar 30, 2026 | News Brief
Artificial intelligence (AI)-powered search is no longer a ‘nice to have,’ but a foundational capability for B2B e-commerce, according to the findings of Algolia 2026 Ecommerce Site Search Trends Report, The fourth annual report, with insights from data analytics and...
by James Hickey | Mar 27, 2026 | News Brief
Synter, an agentic advertising operations management platform, has emerged from stealth. The company is focused on growth teams to run paid marketing across platforms without a dedicated paid media operator by executing campaign changes directly through artificial...
by Derek Gerber, Director of Growth B2B, Power Digital | Mar 27, 2026 | Demanding Views
B2B marketers are under pressure to prove their impact. Simply generating impressions is no longer enough. Leadership wants to see revenue impact, and they want to see it tied directly to the campaigns you’re running. Here’s the reality: most B2B...
by James Hickey | Mar 26, 2026 | News Brief
Adswerve Appoints Tom Zawacki as Chief Executive Officer Apollo.io Names Matt Curl as Chief Executive Officer PubMatic Selects John Petralia as CMO Isaac Schechtman Joins 33Across as Chief Product Officer TECH B2B Marketing Adds Digital Marketing Expert Donna Wilson...
by James Hickey | Mar 26, 2026 | News Brief
Multiply, touted as the first artificial intelligence (AI)-native media agency for B2B companies, has emerged from stealth with $9.5 million in funding to introduce what it calls the next paradigm: Self-Learning Advertising Multiply officials charaterize...
by James Hickey | Mar 26, 2026 | Feature
The rapid integration of artificial intelligence (AI) has fundamentally shifted how organizations approach revenue generation. However, as automation scales, the value of genuine engagement has never been higher. At B2BMX 2026, powered by Advertising Week, DemandView...
by James Hickey | Mar 25, 2026 | News Brief
ContinuumGlobal announced a strategic partnership that directly integrates Inbox Monster’s rendering and quality tools into ContinuumGlobal’s Smart Marketing Engine (SME), providing enterprise marketers with an end-to-end solution for hyper-personalized,...
by James Hickey | Mar 25, 2026 | News Brief
Clari + Salesloft has entered into a strategic partnership with 1mind that integrates Clari + Salesloft’s innovative Predictive Revenue System with 1mind’s artificial intelligence (AI) digital teammates designed to accelerate pipeline from first touch to...
by Keith Turco, Madison Logic CEO | Mar 24, 2026 | Demanding Views
Revenue teams rarely lose complex B2B deals because no one is interested. They lose them because buying groups often have difficulty aligning. Finance rightfully leans into ROI. IT measures risk. Operations inquires about implementation lift. Executives consider...
