by James Hickey | Nov 18, 2025 | News Brief
A new survey found B2B marketers are undervaluing Out-of-Home (OOH) advertising despite a significant portion of companies secretly using it as trackable growth engine. The study, The State of B2B Out-of-Home Advertising Adoption, conducted by OneScreen.ai and B2B...
by James Hickey | Nov 17, 2025 | News Brief
Goldcast launched the first in a new line of agentic products designed to work like teammates, not tools. Goldcast Agentic Video Editor automatically edits video content, including zooms, scene changes, B-roll, dynamic captions, and background music, so marketers can...
by James Hickey | Nov 17, 2025 | Blog
Most B2B marketing teams are stuck in a tactical cycle, fixing immediate problems without designing a framework for sustainable growth. It’s time to shift from plumber to architect. To help with that shift, we’re providing on-demand access to four pivotal sessions...
by James Hickey | Nov 17, 2025 | News Brief
A new report from POM Marketing reveals a significant disconnect as B2B teams face greater pressure to deliver better results amidst flat budgets, lean teams, and the rapid disruption from artificial intelligence. The report, Marketing Under Pressure: Inside the Minds...
by Barbie Mattie, Sr. Principal, Marketing Strategy Consultant, 2X | Nov 14, 2025 | Demanding Views
In B2B, fiscal year (FY) plans often begin with revenue targets from finance that are likely set on past growth rates or investor expectations. Those numbers set the tone— but rarely reflect the reality of marketing execution. Marketing leaders are then asked to...
by James Hickey | Nov 13, 2025 | Case Studies
Hertz operates a Public Carriage Office (PCO), a weekly rental business for Private Hire Vehicle (PHV) drivers in London. This allows drivers to rent a fully licensed vehicle for rideshare apps like Uber and Bolt, offering a flexible and cost-effective alternative to...
by James Hickey | Nov 12, 2025 | Feature
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career, not understanding the shorthand used can make you feel lost. The vocabulary of marketing is not static; it evolves alongside technology and strategy....
by James Hickey | Nov 11, 2025 | News Brief
To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and independent agencies has entered into a strategic partnership with...
by James Hickey | Nov 11, 2025 | Blog
Most B2B marketing teams are stuck in a tactical cycle, fixing immediate problems without designing a framework for sustainable growth. It’s time to shift from plumber to architect. To help with that shift, we’re providing on-demand access to four pivotal sessions...
by James Hickey | Nov 11, 2025 | News Brief
Generative artificial intelligence (GenAI) has overtaken traditional search for a quarter of B2B buyers, according to research from Responsive. Inside the Buyer’s Mind: What Shapes B2B Decisions Today surveyed 350 B2B buyers across industries, regions, and company...
by James Hickey | Nov 10, 2025 | News Brief
ZoomInfo is partnering with Markaaz, to deliver a comprehensive, artificial intelligences (AI)-powered B2B data solution that unifies sales intelligence with credit and risk data set to roll out in January 2026. Creating the industry’s first true end-to-end...
by James Hickey | Nov 10, 2025 | Blog
Many B2B marketers are operating in a data vacuum, making critical decisions without a clear view of what “good” actually looks like. They are the strategic architects of their company’s growth engine, but they’re building without a blueprint....
