by Kayli Barth, Contributing Writer | Nov 15, 2017 | Industry News
For much of the past decade, success for B2B marketers has been defined as getting buyers to respond to offers by clicking on, opening or downloading an asset. While these actions are still often used as a sign of initial interest from an individual buyer or an...
by Brian Anderson | Nov 15, 2017 | Industry News
Radius, a B2B data and predictive intelligence software, announced it has partnered with LiveRamp, an Acxiom company and provider of omnichannel buyer data integration solutions. The company also announced the launch of Radius Advertiser, a solution developed by both...
by Terry Moffatt, Channel Marketer Report | Nov 15, 2017 | Blog
If I’m wrong, please set me straight. But if you report up to the CMO of your company’s org chart — or, for that matter, you are the CMO — chances are you’re not in the loop on how your brand is being marketed through its channel partners. “Channel...
by Stephen Betz, Contributing Writer | Nov 14, 2017 | Solution Spotlight
The 250ok suite is designed to help email marketers maximize email performance through advanced analytics, as well as deliverability software and services. 250ok consolidates the management of email deliverability, reputation (including DMARC), design rendering and...
by Klaudia Tirico | Nov 14, 2017 | Industry News
LinkedIn has announced the release of Lead Gen Forms capabilities within Sponsored inMail campaigns and an upgraded Dynamic Ads format. Lead Gen Forms for Sponsored InMail positions advertisers to collect lead data at scale using a prospect’s name, email...
by Gabe Larsen, VP of InsideSales Labs | Nov 14, 2017 | Demanding Views
Our company, InsideSales.com, recently released the results of a survey of 1,151 companies in 28 countries. The report, in partnership with the Association of Professional Sales (APS), American Association of Inside Sales Professionals (AA-ISP) and Top Sales World,...
by Stephen Betz, Contributing Writer | Nov 13, 2017 | Industry News
Dun & Bradstreet, a provider of commercial data, analytics and insights for businesses, has announced the launch of D&B Optimizer for Salesforce. The solution is designed to natively integrate Dun & Bradstreet data and data services into the Salesforce...
by Brian Anderson | Nov 9, 2017 | Industry News
Cision announced the launch of a new solution designed to help companies measure the impact of earned media and PR efforts. The data-driven solution, called Cision Impact, aims to help provide a holistic view of earned media investment and incorporate the same...
by Brian Anderson | Nov 8, 2017 | Industry News
B2B marketing and sales teams are looking to their tech stacks to execute complex campaigns and deliver more personalized customer experiences to meet buyer expectations. This has driven much of the conversation this year at Salesforce’s annual Dreamforce...
by Stephen Betz, Contributing Editor | Nov 8, 2017 | Industry News
LogMeIn, Inc., a SaaS collaboration platform, has announced the beta release of GoToStage, an all-access, on-demand video platform designed to help marketers generate awareness and demand. The new platform aims to bring flexibility to host, promote and...
by Klaudia Tirico | Nov 7, 2017 | Solution Spotlight
Designed to drive engagement and conversions, the triggered email capabilities of Evergage’s real-time personalization platform enable B2B marketers to automatically trigger perfectly timed, relevant, one-off emails based on an individual’s in-the-moment...
by Brian Anderson | Nov 7, 2017 | Blog
B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the pipeline. Paid, earned and owned media channel strategies have been practiced for some time, but earned media is growing more and more...
