by Kelly Lindenau | Aug 7, 2024 | Feature
In the first five days of the 2024 Paris Olympics, viewership was already up 79% from the 2021 Tokyo games. That uptick of viewership is likely twofold: The games are much more accessible across multiple streaming and cable platforms, and remote/hybrid workers have...
by Kelly Lindenau | Aug 6, 2024 | Industry News
According to Forrester’s 2025 Budget Planning Guides, 91% of global tech decision makers and 87% of global marketing decision makers are planning for budget increases in the year ahead. Still, leaders are facing increased pressure to optimize spending and drive...
by Bayley Fesler, Xactly | Aug 6, 2024 | Demanding Views
Last year, 64% of workers felt obligated to participate in post-work functions, with more than half resorting to excuses to skip or leave the event early. Dubbed “the happy hour killer,” Gen Zers are known for prioritizing a healthy work-life balance. As this...
by Kelly Lindenau | Aug 1, 2024 | Industry News
ON24, an intelligent engagement and webinar platform, revealed an integration with 6sense, a revenue AI-powered ABM platform, that seeks to enable joint users to combine ON24’s first-party engagement data with 6sense’s intent data to help deliver hyper-personalized,...
by Kelly Lindenau | Jul 31, 2024 | Industry News
Sybill, an AI sales assistant, raised $11 million in series A funding to expand the solution’s ability to automate administrative tasks and provide deeper buyer insights. The AI assistant seeks to blend conversational and behavioral AI to automate the manual tasks...
by Kelly Lindenau | Jul 30, 2024 | Case Studies
Rimini Street, a global provider of end-to-end enterprise software support, products and services, helps provide third-party support for Oracle and SAP software. Additionally, it features partnerships with Salesforce and Amazon Web Services. The Challenge Detrie...
by Kelly Lindenau | Jul 30, 2024 | Industry News
Sales development representatives (SDRs) remain nearly indispensable in B2B sales, as 74% of organizations employ at least 21 SDRs, new research revealed. “Sales 2024: A Revenue Data Analysis” — released by the newly formed Outreach Insights Group, the research...
by Kelly Lindenau | Jul 30, 2024 | Industry News
Despite repeated declarations of third-party cookie deprecation, Google recently revealed it will not eliminate third-party cookies entirely. Instead, the company plans to prioritize user control and privacy over a complete phase-out by allowing users to opt-in or out...
by Kelly Lindenau | Jul 29, 2024 | Industry News
TechTarget, Inc., a provider of B2B technology purchase intent data and services, released TechTarget Market Monitor, a new market intelligence offering designed to help users plan their product and go-to-market (GTM) strategies. Powered by TechTarget Priority Engine,...
by Nitin Seth, Conversive | Jul 26, 2024 | Demanding Views
Like any marketing strategy, businesses are always searching for the best way to interact with their customers — and SMS text messages still proves to be the most effective. Yet, surprisingly, only 35% of brands have a formal text messaging strategy in place. Despite...
by Kelly Lindenau | Jul 25, 2024 | Industry News
The B2B Marketing Exchange, an event series produced by Demand Gen Report, announced Neil Patel, Co-founder of NP Digital and best-selling author, as a keynote speaker at its upcoming and newly reimagined #B2BMX East conference in Alpharetta, Ga. The event will take...
by Kelly Lindenau | Jul 24, 2024 | Industry News
Pitchit, an AI-powered Lead Qualification as a Service (LQaaS) platform, closed an oversubscribed $2.5 million seed round and will use the funding to expand its AI capabilities, which would include more sophisticated text and voice recognition features and an enhanced...
