Demand Gen Report

Hightouch DSP Woman using laptop surrounded by AI, API, code, and digital media icons, representing artificial intelligence development and integration.

Hightouch Launches Zero-Fee DSP Marketplace Solution

Hightouch announced this week a direct data onboarding integrations with The Trade Desk and Yahoo DSP, enabling media networks to list and monetize audiences in self-service ad marketplaces without paying...

Domo AI Agent Builder Networked node grid with illuminated connector representing autonomous decision making system and distributed ai coordination.

Domo Launches AI Agent Builder, MCP Server to Connect Enterprise Data to AI Ecosystem

News Brief

BambooBox ABM There is sticky note with the word ABM. It is an abbreviation for Account Based Marketing as eye catching image.

BambooBox Raise over $6M to Build Managed ABM Operating System

News Brief

2026 B2B Trends Research Report Digital video content with positive engagement and social media elements

How to Adapt Your Content for the Modern B2B Buyer

Blog

The Evolving Role of Reddit in B2B Marketing Content: The DGR Interview with Conductor’s AJ Kieffer

Feature

Latest Posts

Sales manager brainstorming sales strategies.

The Top 5 Sales Tips For B2B Salespeople

In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen Report readers. When analyzing our “Demanding Views” byline column, the…

Feature December 24

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How B2B Marketers Will Innovate Their Advertising Throughout 2025

With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top investment areas in 2025 include social media advertising (61%), AI tools…

Industry News December 19

Humanoid robot working at computer in office workspace. Artificial intelligence, AI. Automation business process. Work organization. Project management, software development. Automated business system

CIOs Struggle To Define AI Value, But Continue To Invest In New Projects

An equal number of CIOs (53%) prioritize both productivity gains and revenue growth as their success metrics for AI adoption — and just 42% monitor employee satisfaction, new research revealed.…

Blog December 18