by Brian Anderson | Jan 9, 2015 | Industry News
Dun & Bradstreet, a provider of data and analytics services, has purchased NetProspex, a provider of B2B marketing data management services, for $125 million. The pairing of NetProspex’s data services platform and its approach to measuring data quality with...
by Brian Anderson | Jan 8, 2015 | Industry News
Peer recommendations are growing much more valuable in today’s B2B buying world. In response, B2B companies are beginning to find value in review systems, which can offer deep insights into how customers are leveraging their solutions or services. Rev.com, an...
by Brian Anderson | Jan 7, 2015 | Industry News
Cintell, a SaaS customer intelligence startup, plans to introduce a cloud-based persona development platform designed to collect, analyze, maintain, enhance and integrate customer insights companywide. Launching mid-Q1, the free beta tool is positioned to provide...
by Brian Anderson | Jan 6, 2015 | Solution Spotlight
Tellwise is a sales acceleration platform designed to enable sellers and buyers to collaborate in real-time across any device and platform. Features/Functions The platform combines email, instant messaging and social media in a single location, intended to provide B2B...
by Brian Anderson | Jan 6, 2015 | Demanding Views
By Peter Friedman, CEO, LiveWorld When big brands successfully launch themselves in social media and begin the shift toward being more customer-centric, they almost immediately find themselves facing two daunting challenges. First, if the relationships developed...
by Brian Anderson | Jan 6, 2015 | Industry News
A recent study from SiriusDecisions revealed that only 10% of B2B marketing executives felt they were able to convey the business value of their social media strategy, although 95% have corporate social media accounts. The study surveyed roughly 100 B2B marketing...
by Brian Anderson | Jan 5, 2015 | Industry News
Intellinote, an enterprise collaboration tool for B2B marketing and sales teams, is now integrated with Zapier, a tool designed to automate tasks such as tracking social media mentions and when new opportunities are added to the database. The integration...
by Kim Zimmermann | Jan 2, 2015 | Industry News
Act-On Software announced that Mikogo, a manufacturer of desktop-sharing software for online meetings and web conferencing, has adopted Act-On to overhaul its lead management process. Using Act-On’s automated programs, Mikogo has achieved a 30% increase in...
by Kim Zimmermann | Dec 31, 2014 | Industry News
Alinean, a provider of marketing and sales tools for B2B companies, announced the launch of a new online portal with tools and assessments designed to help marketing and sales teams measure ROI. The free portal, named I Want My ROI, is positioned to help benchmark...
by Kim Zimmermann | Dec 29, 2014 | Industry News
Appboy, a provider of marketing automation for mobile apps, launched conversion tracking capabilities designed to enable marketers to set custom campaign goals and monitor user interactions with messages. The feature is designed enable marketers analyze the path to...
by Brian Anderson, Associate Editor | Dec 23, 2014 | Industry News
As 2014 comes to a close, personalized and relevant content played a pivotal role in Demand Gen Report’s top 15 articles of the year. The importance of identifying what content prospective buyers prefer to consume throughout the buying process shined through...
by Brian Anderson | Dec 23, 2014 | Industry News
ON24 launched its Webcast Elite Video Portal, designed to help users B2B marketers present past webinar content in a YouTube-like portal. The portal is positioned to enable content marketers to promote completed webcasts to larger target audiences, increasing overall...
