by James Hickey | Mar 17, 2026 | News Brief
Buyers want to engage on their own terms as 67% of B2B buyers state that they prefer a rep‑free experience, according to a recently released survey from Gartner. The survey of nearly 650 B2B buyers found the shift is already underway—45% reported they used AI during a...
by James Hickey | Mar 16, 2026 | News Brief
TechTarget, a leading growth accelerator for the B2B Technology sector, announced that Patrick Martell become a non-executive director and Chair of Informa TechTarget effective March 1. Martell, the New York-based Chief Executive of Informa Markets, will succeed Mary...
by James Hickey | Mar 16, 2026 | Blog
The 2026 Campaign Optimization Series (#COSeries) is set to kick off April 6 with two experts from Demandbase providing the information you need to take your campaign to the next level. The New Campaign Optimization Playbook: AI, Personalization, CTV & Measurement...
by James Hickey | Mar 16, 2026 | Feature
For Ashley Faus, the favorites pieces of the childhood playground are what B2B marketers need to rediscover in order to connect with their audiences in the age of artificial intelligence (AI). As marketers think about how to adapt the journey, workflows, and metrics...
by James Hickey | Mar 13, 2026 | Blog
That is a wrap for B2BMX 2026, powered by Advertising Week. We hop you enjoyed this year’s conference, from our keynotes, our trademark informative sessions, the workshops this year including the AI Hackathon, the networking going on the Marketplace, hallways and the...
by Adam Greco, Product Evangelist at Hightouch | Mar 13, 2026 | Demanding Views
I spent years working in and around Adobe and Salesforce ecosystems, so I’m deeply familiar with how enterprise marketing suites are bought, implemented, and defended. Complaints about large vendors aren’t new. What is new is the intensity, consistency, and scale of...
by James Hickey | Mar 12, 2026 | Blog
In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a new playbook. The traditional tools for targeting and measurement are breaking down. These factors are forcing marketers to find innovative ways to...
by James Hickey | Mar 11, 2026 | News Brief
A report from Energize Marketing examines how B2B marketing teams are evolving to meet rising expectations for pipeline and revenue accountability as buying committees grow more complex and executive scrutiny increases. Based on a survey of 300 senior B2B marketing,...
by James Hickey | Mar 11, 2026 | Feature
B2B marketers heard from one of their own when OpenAI’s Head of B2B marketing detailed their professional capabilities in an era where artificial intelligence (AI) makes the impossible achievable. Dane Vahey’s keynote address at B2B Marketing Exchange (B2BMX) 2026,...
by James Hickey | Mar 11, 2026 | Blog
Close out B2BMX with a high-impact day of dynamic sessions and an exclusive second workshop experience packed with actionable insights for your marketing strategy. Ashley Faus, Head of Lifecycle Marketing, Atlassian, starts off the day with a keynote address focused...
by James Hickey | Mar 10, 2026 | News Brief
B2B marketing organizations are facing growing pressure to prove real audience interest. To solve this problem, Vereigen Media is taking a modernized approach to content syndication with a new tool designed specifically for how today’s buyers research, evaluate, and...
by Dave Egloff, Gartner Sales Practice | Mar 10, 2026 | Demanding Views
Chief Sales Officers are measured on revenue delivery and transformational leadership. Yet, Gartner finds that 89% of CSOs struggle to balance the risks of change with the obligation of hitting sales targets. Since 2022, sales organizations have averaged three to four...
