by Brian Anderson, Associate Editor | Feb 19, 2014 | Industry News
The growth of Big Data has not gone unnoticed by B2B marketers. In an annual study from Infogroup Targeting Solutions, 54% of marketers said they have already invested in Big Data. Up to 30% of marketers said they plan to invest in Big Data for the first time in the...
by Kim Zimmermann | Feb 18, 2014 | Industry News
Madison Logic, a provider of intent data solutions for B2B marketers and publishers, has entered a partnership with BNZSA, a direct marketing agency, which will help deliver Madison Logic’s Content Consumption Monitoring Program (CCM) and Email Segment Builder...
by Kim Zimmermann | Feb 18, 2014 | Industry News
In an effort to drive channel engagement and loyalty, DataGravity, a start-up created to help “turn data into information,” has launched a new program that will offer partners insider access into the company’s solution. DataGravity is in the process...
by Kim Zimmermann | Feb 18, 2014 | Solution Spotlight
The atEvent Card Scanner App enables users to capture lead data at trade shows and expos without having to manually enter information. The atEvent Card Scanner App enables users to capture lead data at trade shows and expos without having to manually enter...
by Kim Zimmermann | Feb 18, 2014 | Demanding Views
By Neil Hartley, VP Sales and Marketing, Boulder Logic When used optimally throughout the sales cycle, reference assets can support the sales process and ultimately improve deal close rates. Despite the benefits, about 80% of B2B material produced by marketing for...
by Brian Anderson, Associate Editor | Feb 18, 2014 | Industry News
To rise above the growing content noise, marketers are searching for ways to engage potential customers in a highly personalized manner. In a recent webinar — titled Real-Time Personalization: How To Optimize Your Website And Boost Conversions — Insightera discussed...
by Kim Zimmermann | Feb 13, 2014 | Industry News
Marketo posted Q4 2013 revenue growth of 67% and a 64% increase in overall revenue for 2013. Marketo ended Q4 with $28.2 million in earnings, bringing revenue to $95.9 million the year. With the acquisition of Insightera last December to boost the company’s...
by Kim Zimmermann | Feb 13, 2014 | Industry News
Steve Woods and Paul Teshima, two of the co-founders of Eloqua, announced the launch of Nudge Software, a new company that will specialize in social selling tools. The product — coming soon according to Wood’s Twitter account — will help sales professionals...
by Glenn Taylor, Associate Editor | Feb 12, 2014 | Industry News
While buyer personas are unique to each company, they all focus on the role each buyer has in making purchasing decisions. And as the role of the B2B buyer broadens, buyer personas are become more detailed and complex. The proliferation of mobile access and evolving...
by Kim Zimmermann | Feb 11, 2014 | Industry News
Net-Results, a Colorado-based marketing automation platform provider, has integrated its platform with Sugar 7, the latest version of SugarCRM. The Net-Results SugarCRM Integration enables salespeople to view all of their contacts and leads in a single platform. It...
by Kim Zimmermann | Feb 11, 2014 | Demanding Views
By David M. Raab, Principal, Raab Associates There have been two recent acquisition announcements in the B2B marketing automation space: LoopFuse by Salesfusion and LeadRocket/Genius by CallidusCloud, which owns LeadFormix. Both of the acquired vendors had bright...
by Kim Zimmermann | Feb 10, 2014 | Solution Spotlight
AdvocateHub from Influitive is focused on automating advocate and reference programs for B2B technology companies. AdvocateHub from Influitive is focused on automating advocate and reference programs for B2B technology companies. Features/Functions AdvocateHub...
