by Kim Zimmermann | Feb 10, 2014 | Industry News
Act-On Software opened a new office in Reading, Berkshire, UK, to accommodate growth in the Europe, the Middle East and Africa (EMEA) region. The office, along with a small London office opened last year, will provide further support to customers and partners in the...
by Brian Anderson | Feb 7, 2014 | Industry News
TrackMaven, a provider of marketing analytics technology, recently raised $6.5 million in Series A funding. The capital will be used to expand the company’s product, sales and marketing teams and staff its new Washington, D.C. office, according to TrackMaven...
by Kim Zimmermann | Feb 6, 2014 | Industry News
Marketing automation platform provider eTrigue announced its expansion into the European market, naming Jeff Barnes and David Godden as co-directors of eTrigue Europe Limited. The subsidiary, based in London, will feature the vendor’s DemandCenter marketing...
by Kim Zimmermann | Feb 6, 2014 | Industry News
CallidusCloud acquired LeadRocket, Inc., a social engagement and digital marketing platform provider. The acquisition will equip sales professionals with social media tools and enable access to marketing data from any device, according to officials for both companies....
by Kim Zimmermann | Feb 6, 2014 | Industry News
Bizo reported $12.4 million in revenue in Q4, a record-setting quarter for the company. The B2B marketing automation vendor also posted $38.3 million in bookings in 2013, nearly a 75% increase over the previous year. The launch of new subscription-based products such...
by Kim Zimmermann | Feb 5, 2014 | Demanding Views
by Cliff Pollan, Founder and CEO, Postwire At its core, content marketing in the B2B world is a sound strategy that when executed well can generate demand, educate prospects and clients, and can be tailored to their needs at different points. It forces marketers to...
by Kim Zimmermann | Feb 4, 2014 | Industry News
Microsoft named Satya Nadella — the company’s EVP of Cloud and Enterprise — as its new CEO and member of the Board of Directors. Since joining Microsoft in 1992, Nadella has played a major role in the company’s shift to the cloud and the evolution of one...
by Kim Ann Zimmermann, Managing Editor | Feb 4, 2014 | Industry News
Revenue marketing impacts a number of initiatives — sales and marketing alignment, demand generation and lead management, just to name a few. The Pedowitz Group recently brought together a number of senior marketing executives for targeted discussions about the topic...
by Kim Zimmermann | Feb 4, 2014 | Solution Spotlight
The TrackVia solution offers users an inexpensive, simplified alternative for developing applications to meet their marketing needs. The TrackVia solution offers users an inexpensive, simplified alternative for developing applications to meet their marketing needs....
by Kim Zimmermann | Feb 4, 2014 | Industry News
NetSuite achieved a 35% year-over-year growth in revenue for Q4 2013 and a 34% increase in overall revenue compared to the previous year. Furthermore, the company reports its operating cash flow increased by 29% in Q4 2013, finishing at $17.3 million. The operating...
by Kim Zimmermann | Feb 3, 2014 | Industry News
Corporate Visions, a provider of solutions designed to help B2B companies enhance customer interactions, reported an 111% increase in revenue and a 95% increase in bookings for fiscal 2013. The company’s growth was fueled by the acquisition of Executive...
by Kim Zimmermann | Feb 3, 2014 | Industry News
SAVO Group, a provider of sales enablement technology, announced strong growth entering 2014, generated by multiple new product launches and key partnerships. The company recently acquired StoryQuest, Inc., a provider of digital postcard technology. This addition to...
