by Kim Zimmermann | Jan 31, 2014 | Industry News
Salesfusion acquired LoopFuse, a sales and marketing automation software provider, for an undisclosed fee. The acquisition aims to promote further growth by Salesfusion in the mid-market business. The purchase of LoopFuse will allow Salesfusion to integrate social...
by Kim Zimmermann | Jan 30, 2014 | Industry News
Act-On Software posted a 215% increase in revenue for fiscal 2013 and ended the year with more than 2,000 customers, representing a wide range of sizes and industries. In addition, the company doubled its workforce to 250 employees and opened three new offices,...
by Brian Anderson, Associate Editor | Jan 29, 2014 | Industry News
With the demand for content at an all-time high, many marketers are turning to curation to fill the gaps. When done thoughtfully, curation can be a useful strategy to ensure a steady flow of content for all stages of the sales funnel, particularly lead generation....
by Kim Zimmermann | Jan 28, 2014 | Demanding Views
by Dan McDade, President and CEO, PointClear A healthy, driven inbound marketing department is great, but over-reliance on inbound marketing (what I like to call “inbounditis”) negatively affects the revenue backbone of any company. In fact, it makes the whole sales...
by Kim Zimmermann | Jan 28, 2014 | Industry News
ReviMedia, an online lead generation platform provider, entered a strategic partnership with LeadCloud, the provider of a lead service platform that connects buyers and sellers of lead data. The collaboration will integrate the ReviMedia LXP platform with the...
by Brian Anderson | Jan 27, 2014 | Solution Spotlight
NewLeads offers a real-time dashboard, LeadPad, that enables users to collect CRM-ready sales leads using their iPads while at events or trade shows. NewLeads offers a real-time dashboard, LeadPad, that enables users to collect CRM-ready sales leads using their iPads...
by Kim Zimmermann | Jan 27, 2014 | Industry News
The third annual B2B Content2Conversion Conference will be held May 6-7, 2014 at the Pershing Square Signature Center in Manhattan. This educational event is designed to provide business marketers with strategies and tactics to compete in the rapidly expanding sector...
by Kim Zimmermann | Jan 24, 2014 | Industry News
Spear Marketing Group, a B2B demand generation agency has partnered with Full Circle CRM to provide advanced marketing intelligence to it high-tech clients. With the Full Circle CRM Marketing Performance Management solution, the agency will enhance the reporting and...
by Brian Anderson, Associate Editor | Jan 23, 2014 | Industry News
B2B marketers need to deliver content that resonates with prospects at every stage of the buying cycle, but it is particularly important during the nurturing process. In a recent webinar, titled Have Enough of the Right Content to Optimize Lead Nurturing Results,...
by Kim Ann Zimmermann, Managing Editor | Jan 22, 2014 | Industry News
Shoppers consult customer reviews when researching all types of products, from jeans to washing machines. Buying behavior on the B2C side continues to influence how businesses buyers make purchasing decisions, and many B2B marketers are looking for ways to get...
by Kim Zimmermann | Jan 22, 2014 | Demanding Views
By Lee Odden, CEO, TopRank Online Marketing To be effective as a modern digital marketer, it’s important to develop certain habits. These are tendencies or even routines that often result in desired and positive outcomes — over and over again. By Lee Odden, CEO,...
by Kim Zimmermann | Jan 21, 2014 | Solution Spotlight
Elastic Digital’s Partner Demand Generation Center, Elastic Grid, offers a detailed reporting dashboard, which is designed to demonstrate clear marketing ROI for channel marketers. Elastic Digital’s Partner Demand Generation Center, Elastic Grid, offers a...
