by Kim Zimmermann | Jan 21, 2014 | Industry News
Brainshark, a business presentation services provider, launched three cloud services designed to improve the effectiveness of internal and external communication. The company also debuted its analytics dashboard, which will provide users with real-time presentation...
by Kim Zimmermann | Jan 20, 2014 | Industry News
IDG Connect’s survey of more than 400 enterprise respondents involved in IT purchase decisions shows that social networking is popular among B2B IT buyers in making technology purchase decisions. According to the report, titled Connecting Conversations To...
by Kim Zimmermann | Jan 17, 2014 | Industry News
The Act-On for Agencies solution from Act-On Software has been adopted by To The Point Marketing (TTPM), an interactive marketing agency that works with B2B and B2C brands. The solution allows TTPM to manage, provision and share marketing assets across accounts while...
by Kim Zimmermann | Jan 16, 2014 | Industry News
Marketing automation vendor Salesfusion received $8.25 million in Series B backing to continue the growth it experienced in 2013, when the company more than doubled its revenue and gross profits. The funding also will be used to build a new headquarters in Atlanta....
by Kim Ann Zimmermann, Managing Editor | Jan 15, 2014 | Industry News
The practice of ad retargeting — displaying targeted messages to visitors who have left your site when they view other sites — has been a page in B2C marketers’ playbooks for quite a while. Today, however, B2B marketers are embracing retargeting even more...
by Kim Zimmermann | Jan 14, 2014 | Solution Spotlight
Manalto is a provider of end-to-end, scalable social media content management solutions that enable businesses to optimize Facebook’s social media capabilities. Manalto’s Social ERP is designed to help franchises, multi-product and multi-location...
by Kim Zimmermann | Jan 14, 2014 | Demanding Views
By Lori Moriarty, Account Marketing Analyst, Televerde Social media is growing up. In the past you may have had an intern or a recent college grad running the Twitter account and sending out updates. In a recent infographic by WebDAM, social media marketing budgets...
by Kim Zimmermann | Jan 14, 2014 | Industry News
Leadspace unveiled a targeting feature designed to help B2B marketers and sales teams more accurately target companies that are most likely to purchase. The application mines the web for targeted social indicators such as products and technologies already being used...
by Kim Zimmermann | Jan 13, 2014 | Industry News
Ifbyphone, a voice-based marketing automation solutions provider, announced that it has raised an additional $9 million from investors. The announcement brings the company’s total to more than $30 million in venture capital funding. The funding will be used to...
by Kim Zimmermann | Jan 10, 2014 | Industry News
Callidus Software, a provider of sales and marketing effectiveness cloud software, announced today that Violin Memory, a vendor of memory-based storage solutions for enterprises, has selected seven suite solutions to transform sales results. Violin Memory has selected...
by Kim Zimmermann | Jan 9, 2014 | Industry News
Full Circle CRM, announced that Xactly, a provider of cloud-based incentive compensation and performance management solutions, as its latest customer to implement the Marketing Performance Management application for Salesforce.com. The application provides Xactly with...
by Glenn Taylor, Associate Editor | Jan 7, 2014 | Industry News
Mobile is no longer strictly the domain of B2C marketers. Due to the growing propensity for B2B buyers tobringtheir mobile phones or tablet devices wherever they go, marketers need to factor in mobile when developing their strategies for search engine optimization...
