by Kim Zimmermann | Feb 18, 2014 | Demanding Views
By Neil Hartley, VP Sales and Marketing, Boulder Logic When used optimally throughout the sales cycle, reference assets can support the sales process and ultimately improve deal close rates. Despite the benefits, about 80% of B2B material produced by marketing for...
by Brian Anderson, Associate Editor | Feb 18, 2014 | Industry News
To rise above the growing content noise, marketers are searching for ways to engage potential customers in a highly personalized manner. In a recent webinar — titled Real-Time Personalization: How To Optimize Your Website And Boost Conversions — Insightera discussed...
by Kim Zimmermann | Feb 13, 2014 | Industry News
Marketo posted Q4 2013 revenue growth of 67% and a 64% increase in overall revenue for 2013. Marketo ended Q4 with $28.2 million in earnings, bringing revenue to $95.9 million the year. With the acquisition of Insightera last December to boost the company’s...
by Kim Zimmermann | Feb 13, 2014 | Industry News
Steve Woods and Paul Teshima, two of the co-founders of Eloqua, announced the launch of Nudge Software, a new company that will specialize in social selling tools. The product — coming soon according to Wood’s Twitter account — will help sales professionals...
by Glenn Taylor, Associate Editor | Feb 12, 2014 | Industry News
While buyer personas are unique to each company, they all focus on the role each buyer has in making purchasing decisions. And as the role of the B2B buyer broadens, buyer personas are become more detailed and complex. The proliferation of mobile access and evolving...
by Kim Zimmermann | Feb 11, 2014 | Industry News
Net-Results, a Colorado-based marketing automation platform provider, has integrated its platform with Sugar 7, the latest version of SugarCRM. The Net-Results SugarCRM Integration enables salespeople to view all of their contacts and leads in a single platform. It...
by Kim Zimmermann | Feb 11, 2014 | Demanding Views
By David M. Raab, Principal, Raab Associates There have been two recent acquisition announcements in the B2B marketing automation space: LoopFuse by Salesfusion and LeadRocket/Genius by CallidusCloud, which owns LeadFormix. Both of the acquired vendors had bright...
by Kim Zimmermann | Feb 10, 2014 | Solution Spotlight
AdvocateHub from Influitive is focused on automating advocate and reference programs for B2B technology companies. AdvocateHub from Influitive is focused on automating advocate and reference programs for B2B technology companies. Features/Functions AdvocateHub...
by Kim Zimmermann | Feb 10, 2014 | Industry News
Act-On Software opened a new office in Reading, Berkshire, UK, to accommodate growth in the Europe, the Middle East and Africa (EMEA) region. The office, along with a small London office opened last year, will provide further support to customers and partners in the...
by Brian Anderson | Feb 7, 2014 | Industry News
TrackMaven, a provider of marketing analytics technology, recently raised $6.5 million in Series A funding. The capital will be used to expand the company’s product, sales and marketing teams and staff its new Washington, D.C. office, according to TrackMaven...
by Kim Zimmermann | Feb 6, 2014 | Industry News
Marketing automation platform provider eTrigue announced its expansion into the European market, naming Jeff Barnes and David Godden as co-directors of eTrigue Europe Limited. The subsidiary, based in London, will feature the vendor’s DemandCenter marketing...
by Kim Zimmermann | Feb 6, 2014 | Industry News
CallidusCloud acquired LeadRocket, Inc., a social engagement and digital marketing platform provider. The acquisition will equip sales professionals with social media tools and enable access to marketing data from any device, according to officials for both companies....
