by Kim Zimmermann | Apr 9, 2013 | Demanding Views
By David M. Raab, Principal, Raab Associates Predictive analytics has always seemed like a great tool for business marketers: a way to create better-targeted customer treatments without hours of painstaking research. Indeed, consumer marketers have used predictive...
by Kim Zimmermann | Apr 9, 2013 | Industry News
Speakers from Adobe, IBM, Cigna and Avaya have been added to the agenda at this month’s B2B Content2Conversion Conference, taking place April 22-23 in New York at The TimesCenter. “It’s an honor to us that key marketing leaders from companies large and...
by Kim Zimmermann | Apr 9, 2013 | Industry News
KnowledgeVision Systems, a provider of online video presentation technology, has announced the closing of $1.875 million in new financing from institutional, private and strategic investors, according to a company press release. The funds will be used for new product...
by Kim Zimmermann | Apr 8, 2013 | Industry News
HubSpot announced the availability of RetweetLab, a free tool for marketers to analyze their Twitter account as well as their competitor’s to measure the effectiveness of tweets. RetweetLab also measures the impact of hashtags on retweets from Twitter accounts...
by Kim Zimmermann | Apr 5, 2013 | Industry News
Since being acquired by Silverpop a year ago, CoreMotives has increased billings by 136% and added more than 270 customers, bringing the total to 1,500 brands currently using the tool to deliver marketing campaigns from within Microsoft Dynamics CRM. Demand Gen Report...
by Demand Gen Report Team | Apr 4, 2013 | Industry News
ReachForce, a provider of data management systems for B2B marketers, acquired SetLogik, a vendor of cloud-based data and analytics technology, to develop the Connected Marketing Data Hub. The Connected Marketing Data Hub offers an integrated suite with continuous data...
by Kim Zimmermann | Apr 3, 2013 | Industry News
Marketo has followed through on its plans to file an initial public offering (IPO), a move which also pulled back the curtain on the company’s finances, including a high growth rate and big losses. The company plans to trade as “MKTO” on the Nasdaq. Goldman,...
by Demand Gen Report Team | Apr 2, 2013 | Industry News
Data analytics has never lacked for coordinates. Filling a spreadsheet with lead scoring algorithms, customer retention costs or predictive conversion metrics is second nature for most B2B marketers. While the coordinates have provided an embarrassment of riches, the...
by Kim Zimmermann | Apr 2, 2013 | Solution Spotlight
DotNetNuke’s DNN Social gives businesses the ability to create and manage communities on their existing web sites, instead of driving customers to third-party social media platforms. This creates is a one-stop destination for customers to consume content,...
by Kim Zimmermann | Apr 2, 2013 | Demanding Views
By Peter Gracey, Co-Founder, President and COO, AG Salesworks Outbounding (verb). to communicate personally and proactively with a sales prospect via email or phone with the goal of determining their level of interest in your product or service. By Peter Gracey,...
by Demand Gen Report Team | Apr 2, 2013 | Industry News
Demandbase last week announced the closing of a $15 million funding to support accelerated growth of the company’s online advertising and web site optimization platform, according to Demandbase officials. Demandbase Founder and CEO Chris Golec believes that B2B...
by Kim Zimmermann | Apr 1, 2013 | Industry News
Leads360, a provider of cloud-based sales automation technology, announced the availability of Performance-Based Distribution and Lead Scoring features. Performance-Based Distribution continuously learns and self-tunes based on real-time sales representative...
