by Demand Gen Report Team | Oct 18, 2012 | Industry News
Microsoft announced yesterday that it has acquired marketing automation firm MarketingPilot for an undisclosed sum. The news was announced in a blog post on Microsoft’s Dynamics CRM community site and in a statement on the MarketingPilot web site....
by Demand Gen Report Team | Oct 17, 2012 | Industry News
As noted in a recent Demand Gen Report article, B2B buyers are now using a wider range of sources than ever before to research their purchases. It’s part of a trend that will have profound implications for sales and marketing professionals. That’s the key...
by Demand Gen Report Team | Oct 17, 2012 | Industry News
Demandbase, a provider of B2B marketing technology solutions, today announced a new online ad-targeting service designed for the business-to-business market. The company’s Demandbase Company-Targeted Advertising platform will allow B2B advertisers to deliver...
by Demand Gen Report Team | Oct 16, 2012 | Industry News
Aprimo yesterday announced the availability of its Digital Messaging Center, a comprehensive cloud-based solution that offers a hub for managing digital messaging activity. The Digital Messaging Center incorporates messaging technology obtained through...
by Demand Gen Report Team | Oct 16, 2012 | Industry News
As the marketing automation market matures, it makes sense for vendors to focus more heavily on specialized, industry-specific offerings. That’s exactly what Eloqua is doing with its just-released Eloqua Asset Management solution. Eloqua Asset Management,...
by Matthew S. McKenzie | Oct 16, 2012 | Industry News
This month’s DemandCon event in Boston offered a number of good case-study sessions for B2B marketers. One of the best of these studies showed just how important it is for a content marketing campaign to begin – and end – with a solid grip on B2B marketing...
by Demand Gen Report Team | Oct 15, 2012 | Solution Spotlight
At last month’s Dreamforce event in San Francisco, Demand Gen Report had a chance to speak with Marseli, a provider of sales and marketing technology solutions. One of the company’s key products is Marseli Insight for Salesforce.com – a marketing analytics...
by Demand Gen Report Team | Oct 15, 2012 | Demanding Views
By Chris Frank, Marketing Director, TreeHouse Interactive Editor’s note: This is the second in a two-part series. Click here to read Part One. Last week, we looked at the role technical capabilities and database cleanup issues play in maximizing the ROI from a...
by Demand Gen Report Team | Oct 15, 2012 | Industry News
StrongMail, a provider of email marketing and cross-marketing solutions, today announced an upgrade to its flagship email marketing solutions, Message Studio. The StrongMail Message Studio 7.1 features new testing, optimization, automation and reporting capabilities....
by Demand Gen Report Team | Oct 12, 2012 | Industry News
Yesterday’s acquisition of Pardot by email marketing vendor ExactTarget raises some interesting questions – both in terms of what the deal means for other email marketing firms, as well as its implications for ExactTarget in particular. Earlier today, Demand Gen...
by Demand Gen Report Team | Oct 12, 2012 | Industry News
ExactTarget yesterday announced plans to acquire marketing automation solution provider Pardot and e-commerce personalization solution provider iGoDigital. ExactTarget paid $95.5 million in total consideration for Pardot, including $85.5 million in cash and $10.0...
by Demand Gen Report Team | Oct 11, 2012 | Industry News
ReadyTalk announced earlier this week the availability of the ReadyTalk for Marketo connector to increase the accuracy of webinar-generated data and help move leads through the marketing and sales pipeline. Designed for Marketo customers, the connector leverages...
