by Demand Gen Report Team | Jul 3, 2012 | Industry News
The following infographic comes courtesy of the Content Marketing Institute(CMI) and Demandbase. It’s a perfect introduction to content marketing for companies that are just coming to grips with the concept. There are so many content options available to...
by Demand Gen Report Team | Jun 28, 2012 | Industry News
The survey, which is detailed in Corporate Visions’ Q2 2012 Sales and Marketing Messaging Report, found: Marketing creates content, but sales doesn’t always use it: More than half (65%) of respondents said their sales teams use less than half of the demand...
by Demand Gen Report Team | Jun 27, 2012 | Industry News
“We are excited to be partnering with Dell to offer our marketing automation solution to small and mid-sized businesses looking for ways to streamline their marketing,” said Adam Blitzer, COO, Pardot. “Our partner network allows us to spread the Pardot love even...
by Demand Gen Report Team | Jun 26, 2012 | Industry News
By Jon Russo, Founder & CEO, B2B Fusion It’s time for the next generation of marketing automation – a revenue-generating marketing automation system that focuses on predictability, effectiveness and a holistic view of a prospect/customer situation, using the...
by Demand Gen Report Team | Jun 26, 2012 | Solution Spotlight
LeadLife Solutions released a new web site visitor tracking tool called Funnel Fixer, designed to capture critical information about anonymous digital behavior, such as pages viewed and activity prior to filling out a web form. The solution is aimed at helping...
by Demand Gen Report Team | Jun 26, 2012 | Industry News
“While B2B organizations have traditionally focused on mapping marketing automation to CRM systems, business success today hinges on the integration of many different tools and platforms,” says Amanda Batista, Managing Editor of DemandGen Report. “That’s why our...
by Demand Gen Report Team | Jun 26, 2012 | Industry News
Download The 2012 Sales And Marketing Integration Award Report Here While B2B organizations have traditionally focused on mapping marketing automation to CRM systems, business success today hinges on the integration of many different tools and platforms. The 2012...
by Demand Gen Report Team | Jun 25, 2012 | Industry News
In this exclusive Q&A with DemandGenReport, Dan Schleifer, Senior Director of Marketing at SAVO, shared key insights into the poll’s findings, including the role CRM and the sales process play in successful demand generation. DemandGen Report (DGR): While...
by Demand Gen Report Team | Jun 22, 2012 | Industry News
NetProspex determines a client’s ideal buyer profile, ensuring a prospect database is properly targeted towards the correct decision makers. The company ensures data quality using on its proprietary CleneStep methodology, identifying incorrect contact...
by Demand Gen Report Team | Jun 21, 2012 | Industry News
Register for this 60 minute webinar — The Sales & Marketing Transformation Triad: 3 Keys To Tying New Technology Rollouts To Business Results – on Tuesday, June 26, 2012 1:00 PM – 2:00 PM EDT. DemandGen Report (DGR): Couch & Associates has a lot of...
by Demand Gen Report Team | Jun 19, 2012 | Industry News
For small businesses, social media can be a daunting, time-guzzling task to add to their never-ending “to do” lists. VerticalResponse Social is a self-service marketing solution designed to help marketers take the guesswork out of social media and extend the reach of...
by Demand Gen Report Team | Jun 18, 2012 | Industry News
By Joe Smith, EVP, Corporate Sales and Marketing, Invenio Marketing Solutions Lead nurture programs are key to keeping a company’s pipeline in motion. For nurture programs to be successful, businesses need to ensure there are ongoing, targeted communications...
