by Demand Gen Report Team | Sep 19, 2011 | Industry News
Launched September 16 during ExactTarget’s annual user conference, Connections, new product highlights include: Audience Builder- designed to enable marketers to consolidate, analyze and take action on customer data in real time through a drag-and-drop interface...
by Demand Gen Report Team | Sep 13, 2011 | Industry News
The sales industry is constantly on the go and let’s face it, selling is not a “some of the time” thing. It’s an “all the time” thing. Sales executives are expected to always be upselling existing customers and finding new customers. Selling is in your...
by Demand Gen Report Team | Sep 13, 2011 | Industry News
The email marketing solution is available on the salesforce.com AppExchange and is designed to enable users to create, send and track targeted emails to their customers within Salesforce products. One of the top 20 most popular paid applications on AppExchange,...
by Demand Gen Report Team | Sep 7, 2011 | Industry News
Competitive vendors also agreed that the prospect of having a publicly backed company in marketing automation could raise the bar on spending and investments. “This is one more indication that the marketing technology market — and specifically marketing...
by Demand Gen Report Team | Sep 7, 2011 | Industry News
The survey found more BtoB buyers were doing more “window shopping,” as 21% of respondents said they determined their budget after multiple bids and 16% said they were willing to take from another line item after need was established/clear. “Budget has not gone out...
by Demand Gen Report Team | Sep 7, 2011 | Industry News
By Lisa Cramer, President and Co-Founder of LeadLife Solutions It’s a challenging time from a sales and marketing perspective. Buyers have changed their process when purchasing products and services. Accordingly, the leverage in the equation between sellers and...
by Demand Gen Report Team | Aug 31, 2011 | Industry News
The upcoming book, The Social Media Sales Revolution, hones in on the new age of marketing and how sales can optimize their time and efforts via social media. DemandGen Report caught up with authors Landy Chase and Kevin Knebl, for more insights on the changing...
by Demand Gen Report Team | Aug 31, 2011 | Industry News
“Our social enterprise vision fundamentally changes how companies collaborate, share and manage information,” said Marc Benioff, chairman and CEO, salesforce.com. “By creating social customer profiles, employee social networks, customer social networks and product...
by Demand Gen Report Team | Aug 29, 2011 | Industry News
Respondents also showed growing confidence in content as a top wish-list item as they begin to craft their 2012 budgets, as 65% indicated they would likely increase spending on content next year, followed by 29% planning to up their investment in search, and 25% in...
by Demand Gen Report Team | Aug 29, 2011 | Industry News
“We are thrilled to be recognized on the Inc. 500,” said DemandGen Founder and CEO Americas, David Lewis. “This ranking is a true validation of all the hard work and long hours put in by our great team around the world, and our wonderful clients who have honored us...
by Demand Gen Report Team | Aug 26, 2011 | Industry News
While Eloqua’s move into the public markets was expected, the timing came as somewhat of a surprise to analysts because of the recent volatility of of the financial markets, which have caused other companies to delay IPOs. In January 2011 Eloqua CEO Joe Payne...
by Demand Gen Report Team | Aug 23, 2011 | Industry News
Keynote speakers include Charlene Li of Altimeter Group; Parker Harris of Salesforce.com; Tim Campos of Facebook; Bob Toohey of Verizon Business. Executives from HubSpot and Jigsaw will also present during the show. DemandGen Report has compiled the All Star Apps...
