by Demand Gen Report Team | Sep 29, 2011 | Industry News
Other key findings of the study include: 41% of respondents considered personal connections and referrals as the top lead sources; and Approximately 20% of respondents believe strong improvement is needed in tracking and reporting unregistered/anonymous users....
by Demand Gen Report Team | Sep 28, 2011 | Industry News
“How BtoB companies structure their SDR team is the issue,” Hekl noted. “Too many masters (are) pulling them into different directions.” Hekl compared the attributes of an efficient SDR to those of a bartender — and ultimately their ability to be personable. Reps...
by Demand Gen Report Team | Sep 27, 2011 | Industry News
DemandGen Report caught up with Brown and Williams to review their lead gen strategies and spotlight some real-world challenges clients have experienced. For an efficient lead gen strategy independent of budget, Brown recommended that companies focus on a mix of...
by Demand Gen Report Team | Sep 27, 2011 | Industry News
Prospects today, especially those involved in higher ticket purchases, have longer decision-making cycles because there are more individuals involved in the purchasing decision and they need to build an airtight business case before purchases are approved. As a...
by Demand Gen Report Team | Sep 27, 2011 | Industry News
Featuring new articles from Brian Clark of Copyblogger Media, Todd Defren of SHIFTCommunications and Geeta Sachdev of SolarWinds, this guide mimics an actual syllabus and breaks down topics over a 9-week period. Topical highlights include: Personal and corporate...
by Demand Gen Report Team | Sep 22, 2011 | Industry News
Joe Payne, CEO, Eloqua Fresh off Eloqua’s IPO filing, CEO Joe Payne shared more details about how the company, a Titanium Dreamforce sponsor, is focused on how to use social profiling on a macro level, as well as how segmenting can help increase campaign...
by Demand Gen Report Team | Sep 22, 2011 | Industry News
Assistly’s built in social capabilities are designed to enable companies to deliver social customer-service. Assistly customers include Instagram, Klout, One Kings Lane, Spotify and Square. The platform is designed to enable companies to manage service cases and...
by Demand Gen Report Team | Sep 21, 2011 | Industry News
“This study clearly ties the success of integrating marketing efforts to closed sales deals,” Rafferty said. “It shows not only that by measuring and scoring activity, and warming your lead database over time, you can get to tangible metrics that help to identify...
by Demand Gen Report Team | Sep 20, 2011 | Industry News
DemandGen Report caught up with Needles to find out more about balancing the needs of the buyer and the objectives of the seller, as well as balancing one-to-one interaction with scale operations. DGR: In the beginning of “Balancing the Demand Equation,” you...
by Demand Gen Report Team | Sep 20, 2011 | Industry News
This is the fourth consecutive year that DemandGen clients have been honored in the lead scoring and nurturing categories. “Lead scoring and nurturing are key applications for marketing automation and driving revenue, and getting these applications in place goes a...
by Demand Gen Report Team | Sep 20, 2011 | Industry News
First developed in 2009, Ribbon Hero was designed to create an engaging and fun experience that also allowed companies to efficiently train employees on the Office platform and teach them new features in a timely manner. “We asked how we could make learning Microsoft...
by Demand Gen Report Team | Sep 20, 2011 | Industry News
By Cari Baldwin, Co-Founder and Partner, Bluebird Strategies The mojo of marketing was in full swing at Salesforce.com’s Dreamforce 2011. As a marketer, if you were not sure what you would learn and find, Dreamforce did not disappoint and was a great opportunity...
