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2025 Digital Ad Trends

Demand Gen Report

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Compliance Meets Creativity: The Role of AI in B2B Video Strategies

In 2025, 89% of businesses are using video as a marketing tool as it increases engagement and has a high ROI compared to other initiatives. Video has been a buzzword in marketing for...

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360 Survey

Pipeline360 Survey Provides Insights into B2B Marketing Growth

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3 B2B Sales and Marketing Trends Reshaping Buyer Demand

Demanding Views
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Blackthorn Doubles-Down on Events with New Product Offerings, Executive Hires

News Brief
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Chassis Cab Modernizes with Data-Driven Sales Strategies

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An analyst uses a computer and dashboard for data business analysis and Data Management System, Customers database, gather information to report. Data science technology and digital marketing

Will the Rise of AI Impact the Social Skills of Sellers?

A survey of 3,496 global employees found that 41% of sellers believe new AI-powered technologies have helped automate repetitive tasks, increasing their capacity. As a result, Gartner predicts that 10%…

Uncategorized March 3
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Converging Worlds: Navigating The Blurring Lines Between Demand Gen & ABM 

As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) are fading. What was once a tactical separation —  with demand gen casting a wide…

Demanding Views February 28
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Goldcast Expands Leadership Team with New CMO and CPO Appointments

Goldcast, an AI-powered B2B video content platform, has announced the promotion of Kelly Cheng to Chief Marketing Officer (CMO) and Lauren Creedon to Chief Product Officer (CPO). The appointments come…

Uncategorized February 27
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B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series