Demand Gen Report

5 Lesson from 2026 COSeries Startup marketing funnel infographic for business strategy

5 Key Insights from the 2026 Campaign Optimization Series (#COSeries)

Key Takeaways: Demand Gen Report’s 2026 Campaign Optimization Series focused on marketing strategy that build trust across external channels, as B2B buyers now conduct extensive independent research well before contacting...

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Budget planning and financial management business concept. Modern vector illustration of people improving business performance

Forrester’s Budget Planning Guides: Leaders Intend To Spend More In 2025

According to Forrester’s 2025 Budget Planning Guides, 91% of global tech decision makers and 87% of global marketing decision makers are planning for budget increases in the year ahead. Still, leaders are…

Industry News August 6

Not Your Grandparent’s President’s Club: The Next Generation Of Incentivization

Last year, 64% of workers felt obligated to participate in post-work functions, with more than half resorting to excuses to skip or leave the event early. Dubbed “the happy hour…

Demanding Views August 6

ON24 & 6sense Team Up To Help Create More Personalized CX

ON24, an intelligent engagement and webinar platform, revealed an integration with 6sense, a revenue AI-powered ABM platform, that seeks to enable joint users to combine ON24’s first-party engagement data with…

Industry News August 1