Demand Gen Report

Decision Confidence Index from Haus A marketer using customer segmentation tools, reviewing demographic data and insights, digital marketing environment

Haus Survey: Half of Marketing Leaders Can’t Explain ROI Measurement

Senior leaders overwhelmingly believe marketing drives growth. But when it comes to explaining how marketing is measured and defending budget allocation decisions in the boardroom, only half of senior marketing...

Day 2 #COSeries Human resources manager reviewing employee database and hiring shortlist interface

Netline, Docket Headline Day 2 of the 2026 Campaign Optimization Series (#COSeries)

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NetLine Demandbase ABM ABM concept illustration.

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Finance and money technology background concept of business prosperity and asset management . Creative graphic show economy and financial growth

Sybill Secures $11M In Series A Funding To Expand AI Assistant

Sybill, an AI sales assistant, raised $11 million in series A funding to expand the solution’s ability to automate administrative tasks and provide deeper buyer insights.

Industry News July 31

Programmers cooperating at IT company developing apps

How Openprise Helps Rimini Street Save 108 Hours Of Service & Review Tasks Per Week

Rimini Street, a global provider of end-to-end enterprise software support, products and services, helps provide third-party support for Oracle and SAP software. Additionally, it features partnerships with Salesforce and Amazon…

Case Studies July 30

Business vector illustration. The sales team works around the clock.

95% Of Sales Reps Missing Quotas; Despite Leaders’ Confidence In Coaching: New Research

Sales development representatives (SDRs) remain nearly indispensable in B2B sales, as 74% of organizations employ at least 21 SDRs, new research revealed. “Sales 2024: A Revenue Data Analysis” — released…

Industry News July 30