Demand Gen Report

Decision Confidence Index from Haus A marketer using customer segmentation tools, reviewing demographic data and insights, digital marketing environment

Haus Survey: Half of Marketing Leaders Can’t Explain ROI Measurement

Senior leaders overwhelmingly believe marketing drives growth. But when it comes to explaining how marketing is measured and defending budget allocation decisions in the boardroom, only half of senior marketing...

Day 2 #COSeries Human resources manager reviewing employee database and hiring shortlist interface

Netline, Docket Headline Day 2 of the 2026 Campaign Optimization Series (#COSeries)

Blog

NetLine Demandbase ABM ABM concept illustration.

Latest Posts

Is Your Content Strategy Lacking? AI May Be To Blame

Since ChatGPT exploded onto the scene in late 2022, it — along with other large language models (LLMs) — have surged in popularity. In fact, some projections estimate that by…

Demanding Views May 31

Digital ad creation and media buying automation concept, programmatic advertising targeting user based on data, business intelligence vector illustration.

AdLib Partners With Kargo To Help Enhance Ad Creation & Deployment

AdLib Media Group, a self-serve demand side platform, teamed up with Kargo, a media activation platform for advertising, to provide AdLib’s clients with seamless access to Kargo’s suite of advertising technology…

Industry News May 29

Nimble CRM Launches Email Sequence Automation Tool

Nimble, a social sales and marketing CRM, added Email Sequences to its product line-up to help nurture leads with a series of strategically personalized emails. The new feature complements Nimble…

Industry News May 29