Demand Gen Report

New AI-Powered Adaptive Identity Resolution Offered by Hightouch

Hightouch has rolled out a new tool that will ensure customer data produces usable profiles that adapt to different use cases. Adaptive Identity Resolution is aimed at brands that struggle...

DemandScience Launches Digital Audiences for Multi-Channel Account- and Persona-Based Targeting

News Brief

Businesswoman accountant using a calculator, graphs, and charts to analyze market data, balance sheets,accounts,and net profits in order to plan new sales strategies.

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Meet pharosIQ, The New Company Created From MRP & CONTENTgine’s Merger

Following their March 2024 merger, MRP, a global account intelligence provider, and CONTENTgine, a provider of B2B technology buyer insights and lead generation, revealed their joint company’s new name: pharosIQ. The…

Industry News April 8

Less Waste, More Revenue: How To Grow A Higher Quality Pipeline

If marketers and salespeople have one commonality, it’s that their pipeline invariably includes a high percentage of companies they aren’t a fit. This creates a negative impact on key business…

Demanding Views April 5

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AI Sales Platform Raises $5.5M In Seed Funding

Sifthub, an AI platform for sales, raised $5.5 million in a seed funding round led by Matrix Partners India and Blume Ventures, with participation from additional investors. Sifthub plans to…

Financial News April 4