Demand Gen Report

Ready to Target Buying Groups? Take a Systematic Approach

A hot trend in B2B marketing is to identify all of the stakeholders or decision makers and market to the entire group with relevant campaigns. Forrester estimates that for B2B purchases,...

Conductor Partners With Acquia Collaborative Team Creating Digital Content: Editing, Writing, and Video Production for E Book or Online Publishing Platform

Latest Posts

Opensense Email Signatures Seek To Promote Brand Alignment

Opensense, an email management platform, is designed to help marketing, sales and IT teams unlock the power of employee email to guard their brand and grow their funnel. Opensense works…

Solution Spotlight April 15

Journey To The C-Suite: 4 Ways Marketing Can Elevate Customer Success

When prospects and buyers are stymied by a fragmented customer experience, it generates feelings of frustration, confusion and disappointment, followed by an eventual acceptance that it’s time to move on.…

Demanding Views April 15

mockup of a macbook air placed on a desk

TechTarget Reveals Latest Priority Engine Update

TechTarget, Inc., a provider of B2B technology purchase intent data and services, released the latest addition to its Priority Engine platform: Account Intent Feeds. The new solution is powered by…

Industry News April 10