Is your database ABM-ready?
Among B2B communities, 2016 brought upon several new concepts, trends and technologies, but perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy. But before you jump on the ABM bandwagon, you need to consider the state of your data quality.
Download this latest E-book to access a step-by-step guide for optimizing account & contact data to support account-based marketing strategies, including:
- A data-driven approach to account selection;
- How to understand the importance of contact data; and
- Best practices to managing contact and account data.
