ILead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. Dive into 160 thought-provoking pages of modern tips, tools and best practices covering every inch of lead gen, including how to:
Build a robust lead generation strategy through marketing automation;
Use content marketing, social media, your website, SEO and paid programs for lead generation;
Collect information from prospects across every channel;
Deliver the highest quality leads to your sales team;
Test, optimize and measure your lead generation campaigns; and
So much more!
Get your copy and find out why top B2B marketers swear by this guide!