Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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2020 B2B Buyer Behavior Study: Purchase Plans Still Progressing Despite Disruption, But With Increased Expectations For Relevance & Personalization
Data that shows many businesses delaying purchases due to the COVID-19 crisis would not be…
Am I Reaching & Engaging With The Right People In The DMU?
When marketing to an individual within a decision-making unit (DMU), it's important to understand their…
10 Essential Features For B2B E-commerce
With the rise of online sales, marketers are looking for the most effective ways to…
The Future Of Revenue Operations
The notion of combining sales, marketing and customer success around common goals has been an…
The Future Of Work Is Now: New Research Shows The Benefits Of An Augmented Workforce
Are business leaders truly ready for the impact that AI will have on their business,…
The State Of Martech: Marketers Temper Appetite For Tech With Strategy & Savvy
In the current state of martech, B2B marketers’ enthusiasm for technology seems to have cooled.…
Making Maximum Use Of Your B2B Digital Marketing
Without in-person engagement, marketers have quickly pivoted their strategies to a digital-only environment. Even more…
2020 Marketing Measurement & Attribution Survey Report Benchmark Research Reveals B2B Brands Drilling Deeper Into Sales Specific & Account-Based Metrics
In this time of social distancing and economic uncertainty, it is more important than ever…
Top Five Content Marketing Trends For 2020
Content is king, especially in our new virtual world. In fact, a recent Demand Gen…
12 Exciting B2B Marketing Trends You Need To Know
As B2B marketing and sales teams continue to navigate their "new normal," digital strategies and…
Making Real Time Real
Marketers rely heavily on data for successful campaigns but are still struggling to take effective…
So, What Is Inbound Marketing? 5 Steps To Increase Traffic & Convert Leads Into Customers
This infographic from HubSpot explains the differences between inbound marketing and traditional marketing, and explores…
