Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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Gauging The Old (And New) Of Event Marketing ROI
B2B marketing trade shows and events have evolved drastically over the years, which can be…
Common Challenges Of B2B Sales Coaching
About three-quarters of B2B companies say coaching is the most important role that sales managers…
The 2016 ABM Benchmark Survey Report
Account-based marketing (ABM) has gained significant traction in 2016. Demand Gen Report’s first-ever ABM Benchmark…
How To Plan An Effective Viral Video Strategy
Why do B2C companies get to have all the fun when it comes to going…
How Digital Inundation Is Fueling The Resurgence Of Direct Mail
During this interview at the #FlipMyFunnel event in Boston on August 11, Demand Gen Report’s…
How Interactive And Video Content Are Enhancing B2B Marketing
Unlike traditional content formats that primarily offer downloads and click-throughs, progressive marketers such as FedEx…
How Online Forms Boost Marketing Efficiency And Productivity
B2B marketers may be swamped with the data overload that often comes with measuring inbound…
7 Steps To A High-Converting Marketing Funnel
In order to continue meeting revenue goals, B2B organizations must have a streamlined funnel that…
A Blueprint Of The Lead Generation Ecosystem
Many factors play a role in the success of a marketing campaign. However, the marketing…
The Ultimate Guide To Content Experience
Are you ready to maximize the overall impact of your content marketing initiatives? Fill out…
How To Increase Your Content’s Discoverability
3 Steps To Maximizing Every Piece You Publish Month After Month (and Year After Year)…
The New Era Of Demand Gen: Best Practices For Engagement
Improving campaign results is the foremost goal for B2B marketers, and demand generation strategy is…
