How To Make ABM A Part Of Your Broader Marketing Mix

Published: September 20, 2016

In an interview with Demand Gen Report, Maria Pergolino, Senior VP of Marketing at Apttus, shares her company’s ABM journey and highlighted how her advocacy, brand and product programs come together with ABM to formulate a solid B2B marketing strategy. She also highlighted the different technologies having a positive impact on her ABM initiatives, including predictive analytics sales enablement solutions.

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