In today’s environment, most companies know that an account-based approach is the path to revenue. But many still struggle with using engagement data strategically to unlock its power. Join LeanData’s VP of Growth Marketing Charm Bianchini for a webinar on Thursday, June 18 to learn 8 ways to utilize engagement data to penetrate target accounts, align teams and drive scalable growth.
In this session, you will discover how to use engagement data to:
Develop an aligned and data-driven ABM motion;
View early-stage metrics to track accounts and buying units;
Measure territory health as well as campaign follow up; and