Aired On: June 8, 2023 @ 2 PM ET / 11 AM PT
Without the right insights, understanding buying behavior, anticipating market needs and knowing what will resonate with audiences (before investing precious resources) can be challenging in the best of times. But with market uncertainty and shifting customer loyalties brought on by the economic downturn, tracking customer sentiment and behavior is more challenging today — and more vital. To be successful in 2023, marketers will need to be able to have access to agile insights that empower and incite meaningful action.
Join this session with Momentive, the maker of SurveyMonkey, about leaning in and listening to your customers, and marketing to better serve them, while making the most of resources and proving ROI.
You’ll learn:
- Approaches for leveraging insights and feedback that’ll help you better understand targeted audiences, know what will resonate with customers before launching new ideas, and elevate your brand with winning campaigns; and
- The strategies marketing teams at ClickUp, Brex and Allbirds are using to leverage insights that fuel their marketing and drive growth.
Stephanie Pye
Momentive
Kelly Lindenau
Demand Gen Report
