Multichannel ABM Innovators: How Oracle And Cisco Identify & Convert Their Best Accounts
Aired On: June 29, 2022 @ 2 PM ET / 11 AM PT
Join our exclusive roundtable with top marketing leaders, hosted by leading B2B marketing publisher Demand Gen Report and moderated by LinkedIn and Madison Logic. Panelists will discuss how modernizing your account-based go-to-market strategy can drive account engagement across the sales cycle and improve the ROI of your marketing investment.
Hear from an all-star panel of marketing leaders responsible for digital transformation in their organizations. Discussion topics and takeaways will include:
How data is used to find growth opportunities and drive revenue;
Lessons learned and potential pitfalls when launching and executing an ABM go-to-market strategy; and
Strategies to accelerate the buying process throughout the sales cycle.
Rose Spicer Head of Global Retail Marketing Oracle
Ian Michiels Sr. Director, Global Field & Partner Marketing Cisco