Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy
Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its…
News Brief October 30
Latest In: account personalization
Two New Features from Madison Logic Introduced
Madison Logic recently unveiled two strategic innovations focused on challenges faced enterprise marketers today— turning complex buying committee…
News Brief June 23
6sense Acquires Slintel To Enhance Intent Analysis Capabilities
6sense, an account engagement platform, acquired technographic data provider Slintel to build a complete go-to-market (GTM) platform that…
Industry News October 6
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
