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Latest In: buyer engagement

#SPS2015 buyer engagement Content Strategies crosschannel messaging LookBookHQ Oracle Marketing Cloud
Strategy & Planning Series Day 2: Data Analysis Aligns Cross-Channel Messaging, Identifies Fast-Moving Buyers

Strategy & Planning Series Day 2: Data Analysis Aligns Cross-Channel Messaging, Identifies Fast-Moving Buyers

The second day of the Strategy & Planning Series revolved around the recurring theme of marketing analytics; primarily,…

Industry News November 18
big data buyer engagement buyer personas customer einsights customer insights data-driven datadriven Marketing analytics personalization targeting
B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable

B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable

B2B marketers are starting to rely more on data-driven persona development as a way to personalize their interactions…

Industry News October 7
buyer engagement content marketing Content Strategies interactive content Lattice Engines Lenovo
B2B Marketers Leverage Interactive Content For Relevant Buyer Experiences

B2B Marketers Leverage Interactive Content For Relevant Buyer Experiences

B2B buyers want more interactive content to help them make their buying decisions, and companies such as Lenovo…

Industry News August 19
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