Latest In: buyer engagement
#SPS2015 buyer engagement Content Strategies crosschannel messaging LookBookHQ Oracle Marketing Cloud
The second day of the Strategy & Planning Series revolved around the recurring theme of marketing analytics; primarily,…
Industry News
November 18
big data buyer engagement buyer personas customer einsights customer insights data-driven datadriven Marketing analytics personalization targeting
B2B marketers are starting to rely more on data-driven persona development as a way to personalize their interactions…
Industry News
October 7
buyer engagement content marketing Content Strategies interactive content Lattice Engines Lenovo
B2B buyers want more interactive content to help them make their buying decisions, and companies such as Lenovo…
Industry News
August 19