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Latest In: content marketing

buyer personas buyer stage Cliff Pollan content marketing Five Tips To Make The Best Use Of Your Marketing Content — And Better Align With Your Sales Team! Founder and CEO Postwire
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Five Tips To Make The Best Use Of Your Marketing Content — And Better Align With Your Sales Team!

by Cliff Pollan, Founder and CEO, Postwire At its core, content marketing in the B2B world is a…

Demanding Views February 5
B2B buyer b2b marketers BUYING CYCLE content marketing Demand Gen Report's2013 B2B Buyer Behavior Survey Email social media vendor selection web search white papers
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2013 B2B Buyer Behavior Survey: Buyers Happier But Still Waiting To Engage With Sales

While B2B buyers strategically browse social media discussions during their research, web search remains a top source of…

Industry News December 18
B2B marketing content marketing HubSot Joe Chernov marketing automation Mike Volpe VP of Content
Joe Chernov HubSpot

Q&A: Joe Chernov Discusses Cutting Through The Content Clutter, New Role at HubSpot

Industry veteran Joe Chernov starts his new job as VP of Content at HubSpot today, and he joins…

Industry News December 16
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