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Data: The Key Differentiator In B2B Marketing

Data: The Key Differentiator In B2B Marketing

B2B buying cycles are getting longer and more complex. According to Demand Gen Report research, 58% of buyers…

Demanding Views May 7
CEO CRM David Hood MAP Sales Enablement sales enagement VanillaSoft
VanillaSoft CEO Chats Sales Engagement Evolution, Promoting Change Management & More

VanillaSoft CEO Chats Sales Engagement Evolution, Promoting Change Management & More

Sales enablement is only the first step towards sales success. B2B companies must also ensure that their sales…

Industry News April 22
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Keap CEO Discusses Recent Rebrand, Rising Need For CRM Among SMBs

Keap CEO Discusses Recent Rebrand, Rising Need For CRM Among SMBs

To kick off 2019, small business CRM provider Infusionsoft announced it would rebrand as Keap. The new name…

Industry News April 1
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