SugarCRM Takes On Marketing Automation With Salesfusion Acquisition
SugarCRM, a customer relationship management software company, has acquired Salesfusion, a marketing automation platform. Terms of the deal…
Industry News May 17
Latest In: CRM
Data: The Key Differentiator In B2B Marketing
B2B buying cycles are getting longer and more complex. According to Demand Gen Report research, 58% of buyers…
Demanding Views May 7
VanillaSoft CEO Chats Sales Engagement Evolution, Promoting Change Management & More
Sales enablement is only the first step towards sales success. B2B companies must also ensure that their sales…
Industry News April 22
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
