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Latest In: customer experience

customer experience Megan Heuer Sales Enablement SiriusDecisions
SiriusDecisions Research: Room For Improvement In B2B Customer Experience

SiriusDecisions Research: Room For Improvement In B2B Customer Experience

Eighty percent of B2B buying decisions are based on a buyer's direct or indirect customer experience, according to…

Industry News June 1
customer experience Economist Intelligence Unit EIO engagement marketo mobile
Study: 86% Of Marketers Said They Will Own End-To-End Customer Experience By 2020

Study: 86% Of Marketers Said They Will Own End-To-End Customer Experience By 2020

To better engage with prospective buyers, marketers need a holistic view of the customer journey to provide personalized,…

Industry News April 8
B2B B2C customer experience Lenovo Mirakl personalization user experience
B2B Marketers Apply B2C Tactics To Boost Personalization, Customer Experience

B2B Marketers Apply B2C Tactics To Boost Personalization, Customer Experience

Today's B2B buyers expect a more personalized and omnichannel buying experience, which has many B2B organizations leveraging some…

Industry News December 9
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